Marketing even the most useful of products can be a challenging endeavor. Getting a message to consumers in an on-the-go society requires grabbing their attention through innovative and non-traditional means. The Go Game is the perfect vehicle for pushing your items into the marketplace. We have years of experience producing unique events for new and existing products — from new cars to frozen waffles, we've got you covered!
The Go Game will work with you to identify the key areas of promotion and advertising that will make your product stand out. A Game Developer will combine your desires with those of your potential clientele and craft a Game that will exhibit your company in a way that was previously unimaginable. An event with us is more than just a Game, it is a distinct and inventive experience that will have you and your customers buzzing with excitement.
Below, we have briefly outlined some work we've done in the past with companies that wanted to challenge themselves to come up with new product ideas, launch a new piece of technology and show off the latest item from their group. In each case, The Go Game scripted an event wrapped around the latest product or campaign, and created a unique customised experience for all players.
Marketing Game Case Studies
Innovation's Blueprint
Brainstorming New Ideas
CHALLENGE
A national food processing company was looking for an innovative and interactive experience that would help them create new frozen dishes.
DESIGN
After identifying key product focus areas, The Go Game designed a race through the Magnificent Mile area of Chicago. Each mission was customised to a culinary experience related to a product focus area. Players worked both strategically and creatively in navigating course points efficiently in addition to working together on new flavor combinations.
RESULT
The fast paced, fun, and kinesthetic environment inspired a multitude of ideas during the race portion of the day. Players drew inspiration not only from the environment but also from specially directed challenges. At the conclusion of the race, each team debriefed and presented to the group their best new flavor and dish ideas. A final question and brainstorm period led to a climax of innovation.
Danger on the Loose
Product Launch
CHALLENGE
A leading cell phone manufacturer wanted a fun new way to exhibit their latest phone and cellular service.
DESIGN
The Go Game's developers customised code to interface with the manufacturer's brand new technology. Many of the missions were customised to exhibit new features of the phone including video features and graphics displays. The Go Game also demonstrated the wireless web capabilities of the phone, a key attribute of the patented product interface.
RESULT
Players were introduced to the potential for the new product. Each team was given the new phone and traveled around the Game Zone interacting with the environment. Teams completed video missions that were loaded directly onto the phone. Through these carefully crafted missions, each player was given the opportunity to view the power of the new technology and how it can be adapted to everyday use.
Assuming Non-Descript Personalities
Internal Product Introduction
CHALLENGE
A video game company was developing their latest first person video game release. In order to introduce the concept to sales representatives that would be working on the project, they hired The Go Game to come up with a real-world experience that mirrored the game.
DESIGN
The Go Game runners crafted a game that simulated a "training course" to prepare the sales reps as if they were going to be the main character in the video game. Each mission had the teams complete challenges that might face the protagonist of the video, such as interacting with 'good' and 'bad' characters from the game planted throughout the game zone. Our actors portrayed both sides, forcing the teams to think on their feet and work with each character they encountered to determine their loyalty.
RESULT
As the game progressed, the sales reps began to understand the nature of the game they would be promoting. By inserting players into the simulated video game environment, they were able to learn about the character motivations and game strategies even as they learned more about their coworkers. In recreating the digital environment in the real world, The Go Game was able to put the sales force in the sandbox so they could understand their product in a unique and innovative way.